Brand Founder Academy Lesson resource · The 3PL Intro Email Download PDF
Brand Founder Academy

The 3PL Intro Email.

The first email you send a warehouse. It finds out who is a fit and gets their prices in writing, before you get on a call.
How this page works. Fill in the 8 boxes once. The email below fills itself in. Click Copy, then paste it into your own email.

Step 1

Fill in your details

Your details save in this browser, on this device only. Nothing is sent to us. Not sure how many orders to expect? Use the number you put in The 3PL Crossover.

Step 2

Copy the subject line

New brand looking for a 3PL

Step 3

Copy the email

Hi there, I’m [your name], the founder of [your brand]. We sell [what you sell] on our own [Shopify] store, and we are looking for a 3PL to store our product and ship our orders. A little about us, so you can quote: • Orders a month to start: about [number] • Products: [number] • 1 packed order weighs about [weight] Before we set up a call, could you answer a few quick questions? 1. Are you taking on new clients right now? 2. If you are, could you send your rate sheet? I would like to see receiving, monthly storage, pick and pack, and postage for an order like ours. 3. Are there any other fees, like a setup fee, an account fee or a monthly minimum? 4. Do I need any special software to connect my [Shopify] store to your system? 5. Is it month to month, or do you require a long-term commitment? 6. Can you add a card and a sticker to every order, and follow special packing instructions? Is there a fee for that? Thank you for your time. [your name] [your brand] · [your website]

Step 4

Send it to 3 warehouses

Open The 3PL Directory →

  1. Pick 3 warehouses in The 3PL Directory. Filter by the region closest to where your product is made, then tick what your product needs. It costs less to get your product to a warehouse that is close.
  2. Send each warehouse its own email. Same words. Do not put all 3 on one email.
  3. Write down the date you sent it. Most warehouses reply in 1 to 3 business days.
  4. Keep everything they send back. Every reply, every rate sheet, every attachment.

No reply?

The follow-up, after 3 business days

Hi there, I sent a note a few days ago about [your brand]. We are choosing a 3PL this month, and I would like to include you. Could you send your rate sheet, and let me know if you are taking on new clients? Thank you, [your name] [your brand] · [your website]

Step 5

When the replies come in

  1. Save each reply. Save the email as a PDF, take a screenshot, or copy the text. Save every rate sheet they attached.
  2. Open your brand project and start a new chat.
  3. Drop in every reply and rate sheet, then paste The 3PL Decoder. The prompt is below the lesson video.
  4. It puts every warehouse on 1 table, works out what 1 month costs at each one, tells you which one it would pick, and writes your reply to each warehouse.

Good to know

A rate sheet is the page that lists what a warehouse charges. Most have 4 fees: receiving, monthly storage, pick and pack, and postage.

If a warehouse sends a rough number and no rate sheet, that is normal. The 3PL Decoder writes the reply that asks for firm prices.