The Brand Brief
Your product idea on one page, written down as one clear bet you can test. You fill in one section per lesson. By the end of the module it reads like the front page of a real brand plan.
"Make my copy" opens Google Docs and saves your own copy to your Google Drive. You need to be signed in to a Google account. Nobody else can see your copy.
How to use it
- Make your copy onceClick the gold button, then "Make a copy". Use the same copy for all four lessons.
- Fill one section per lessonEach lesson in the Sharpen module adds one section. Leave the later ones blank until you get there.
- Paste, then tightenEvery prompt ends with a block called FOR YOUR BRAND BRIEF. Paste it into the matching boxes, then put it in your own words.
What's inside
Your Why & Your Edge
Why you're building this, what your customer gets, and what makes you different. One sentence each.
Your Customer
The one real person you're building for, where they gather, and the exact words they use in reviews.
Your Market Scan
Who's already selling, where the category is heading, how they all sound, and the gap nobody owns.
Your Hypothesis
Your whole idea in one line, the riskiest guess inside it, and the cheap test you'll run first.
One rule: if it doesn't fit on the page, it doesn't go in the brief. The long version stays in your AI chat. Every section has a filled-in example from Mauna, the brand we build in the course.