Brand Founder Academy Start here
You have a tested idea. Before you spend a dollar, you make a plan for the money. What you're funding is a first run: a small batch that puts your product in customers' hands.
1 · Find your number first
Add up your smallest run. Keep it rough. One number is the goal.
Your rough total
$0
The numbers above are an example. Type over them with your own.
2 · The five ways to fund a first run
Compare them
| Way | What it costs you | Control you keep | Speed |
|---|---|---|---|
| Your savings | It's your own cash at risk | All of it | Slow |
| Friends and family | A relationship, if it goes badly | Most of it | Fast |
| Pre-orders | You have to deliver what people paid for | All of it | Medium |
| Small loan or credit | Paid back later, with interest | All of it | Fast |
| Investor | A piece of your business, for good | You give some up | Slow |
The cheapest money isn't always the right money. What looks free can still cost you control, speed or a relationship.
3 · The Funding Trifecta
How I fund my own first launches
One founder's way. Not financial, legal or tax advice.
- Your savings.A little of your own money first, because it shows you believe in it.
- A small amount from friends and family.Enough to close the gap on your run, from people who already believe in you. Not a big raise.
- Pre-orders when you launch.Your customers pay first, which funds the batch and proves people will buy.
Investors come last. Save them for when you have proof and a reason to move faster than your own cash allows. Today you pick the plan. You don't raise the money yet.