The Launch Runway Kit
The emails that keep your list warm from the day someone joins to the day you open. A handful, spaced out, each doing one job.
"Make my copy" opens Google Docs and saves your own copy to your Google Drive. You need to be signed in to a Google account. Nobody else can see your copy. Numbers are targets, not promises about how many will buy.
How to use it
- Make your copyClick the gold button, then Make a copy.
- Fill in the runwayDays to launch in, send days out. The Launch Runway tool gives you the dates.
- Write or paste the emailsTwo subject lines each, one job each, one link at most. Load them into your email tool.
What's inside
Parts 1 and 2
The runway and the 4 jobs
Welcome, story, value, countdown. What each one does and the rules it keeps.
Part 3
The emails
A slot for every send, with [ADD] marks for the details only you know.
Parts 4 and 5
The share ask and superfans
Where the share ask goes, and how to tag the people who reply every time.