Brand Founder Academy Step 1 · Your rate
Type in your numbers
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"Hands raised" means someone did something real, not just liked it or scrolled past. The numbers above are an example. Type over them.
Step 2 · Your bar
The bar you set before the test
Use the number you wrote down in advance. Don't move it to match your result.
Step 3 · The verdict
What your numbers say
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| Verdict | When | What you do |
|---|---|---|
| Pass | Your rate is at or above your bar. | People raised their hands. Keep going. |
| Sharpen | Close but under: about 60% to 100% of your bar. | Tighten the offer, the opener or the price, and run it again. |
| Pivot | Well short: under about 60% of your bar. | Not a failure, a new direction. Change who it's for or what it is, then retest. |
There's no "fail" line here, on purpose.
Step 4 · The gut check
Was this the right test?
Some products don't test well on a screen. A weak result on the wrong test isn't a reason to quit.