Brand Founder Academy Lesson resource · The Waitlist Launch Kit Make my copy
Launch Accelerator · Build Your Audience

The Waitlist Launch Kit

Everything that goes on your waitlist page and into your free email tool. Email only, a bonus (never free), the condition inside the sentence.


"Make my copy" opens Google Docs and saves your own copy to your Google Drive. You need to be signed in to a Google account. Nobody else can see your copy. Not legal advice. Email and texting rules differ by country and change.

How to use it

  1. Make your copyClick the gold button, then Make a copy.
  2. Write the offer sentenceBonus, never free. The condition inside the sentence. No fake proof.
  3. Put it on the pageThe email field, the required checkbox, the privacy policy, then turn on the welcome email.

What's inside

Parts 1 and 2

The offer and the page

Three rules for the sentence, then headline, subhead and button.

Parts 3 and 4

The form and the privacy policy

Email only, the checkbox wording, the fine print, and a privacy policy in plain words.

Parts 5 and 6

The welcome email and the tool

Two subject lines, the email, and the 4 setup steps for a free email tool.