The Early-Stage Brand Audit
We go through your brand piece by piece, on camera... product, sourcing, story, pricing, and your numbers... and hand you a 100-point Brand Score with the exact fixes that earn the missing points back. Your top 3 questions, answered on the recording.
What you get
4 deliverables. All of them are yours to keep.
A prepared, recorded review of your actual files at full resolution... spoken plainly: what to keep, what to fix, what to do next.
Your brand scored across 8 areas, with the fix attached to every missing point. The full breakdown is below.
Submitted with your files, answered on the recording. 3 is the cap... it keeps the audit sharp.
The problems you can't see from inside your own brand, and the opportunities you're sitting on. No cheerleading.
The Brand Score... 100 points, 8 areas
Every audit ends with a scorecard built from your brand. Each area is scored, and every point you're missing comes with the fix that earns it back. It's the difference between "good feedback" and a to-do list with a number on it.
| Area | What gets scored | Points |
|---|---|---|
| Product & packaging | The product itself... the spec, the packaging direction, and what makes a customer come back for a second one | 20 |
| Sourcing & supply | Your supplier shortlist, sample quality, MOQs, and whether your landed cost is realistic | 15 |
| Positioning | Who it's for, why it wins, and whether a stranger gets it in 5 seconds | 15 |
| Pricing & margin | Your cost sheet, your price, and whether the math survives shipping | 15 |
| Name & story | Memorability, clearance red flags, the story a customer repeats | 10 |
| Demand signals | What your demand test actually said, and what still needs proving before you order inventory | 10 |
| Community & audience | The audience you're building before launch day, and where it lives | 10 |
| Pre-launch readiness | What's actually left between you and taking your first order | 5 |
How it works
We reply within 1 business day with your intake questionnaire and payment link.
Logo, mockups, store link, ads, test results, cost sheet... plus your 3 questions.
Everything is reviewed and scored before a word is recorded. Prepared, not improvised.
Your private video + Brand Score, within 14 days of your files.
Is this for you?
- Consumer product brands that are pre-launch or newly launched
- Founders with real materials to score... a name, mockups, a store, ads, numbers
- Founders who want honest verdicts, not encouragement
- Service businesses, agencies, or software
- Ideas with nothing built yet... validate first, then get scored
- Anyone looking for a done-for-you agency engagement
Common questions
How fast do I get it?
Within 14 days of us receiving your complete files and your 3 questions. Most land sooner... audits are recorded in weekly batches.
What if I don't have all the materials?
Send what you have. Areas with nothing to score are marked "not yet built" instead of scored against you... but the more real material you send, the more useful the audit gets.
Can I ask more than 3 questions?
No. 3 questions, 1 round, chosen when you submit. The cap is what keeps the audit sharp and the turnaround fast.
Is this a live call?
No. It's a prepared, recorded video... which means your materials get studied before a word is said, and you can rewatch it as many times as you want. If you want live time, that's the Founder Consultation below.
Schedule your audit
Leave your details and we reply within 1 business day with the intake questionnaire and a secure payment link. Your 14-day clock starts when your files arrive.
A prepared 30-minute call on the one thing most in the way of your launch... with an agenda before and an action plan after.