Working through this with us?
Twelve tasks a one-person brand does every week. Put your hours next to each, pick who owns it from here on... and see how much of your week comes off you.
Three owners. Keep: the work only the founder can do, deciding what the brand does next and the key relationships. AI: repeatable screen work with a clear input and output, which is most of a brand's week. Hire: work that needs hands or judgment an AI cannot supply yet, packing orders, shooting content.
The order matters. Automate before you hire. A person costs a salary, takes weeks to find and needs managing. An AI teammate runs an SOP tonight. So every task gets the one question first, and a hire is for what is left.
What it is not. A plan to do nothing. What you keep is the highest-value work in the business, and it only gets your full attention once the rest is off you.
Want the numbers side of this? The Monday Numbers.