BRAND FOUNDER ACADEMY FREE TOOLS · THE FULFILLMENT PICKER
FREE TOOL · SET UP FULFILLMENT

The Fulfillment Picker.

Four questions about where you are, and it tells you where to start shipping from: your own table, a warehouse, or a warehouse from day one. Plus the trigger that tells you when to switch.

You are allowed to guess. Nobody knows their order count before launch. Pick the closest answer and come back after the first month.

Where you are

Where to start

Self-ship
pack it yourself, learn the order
Your graduate trigger
Write it down today. The day it happens is the day you hand the boxes to a 3PL, and you will have the packing SOP ready to hand over with them.
Working through this with us?

What the tool is doing

Self-ship first is the default for almost everyone: it is the cheapest way to ship at low volume and it teaches you what an order costs, what breaks and what customers say.

A 3PL from day one is the answer when you cannot pack from where you live, or the product needs cold or special handling. It costs more per order and it is still the right call.

Dropship and Amazon FBA are channels you can add later. Neither one is a home base: you give up the box, the customer, or both.

The graduate trigger is the plain rule that tells you when to switch, written down before it happens, so the switch is a plan and not a panic.

This is one lesson inside the Launch Accelerator.This lesson is the opener of the fulfillment module: the 4 ways to ship, the honest trade-offs, and the one most founders should start with.
SEE THE ACADEMY

Weighing retail against commercial postage? The Postage Gap. When does a warehouse pay off? The 3PL Crossover.