BRAND FOUNDER ACADEMY FREE TOOLS · THE HOOK BUILDER
FREE TOOL · BUILD YOUR AUDIENCE

The Hook Builder.

Three lines, in order, every episode. The anchor-hook you say every day, the sub-hook that says what happened today, and the cliffhanger you end on. Pick, fill the blanks, copy.

You are allowed to change your mind. Try each anchor-hook out loud. Pick the one that feels easiest to say 100 times. Then never change it.

Your series

"hydration brand", "candle company", "dog treat brand". The way you would say it to a friend.
How many days until you open for orders. 100 is the default. Fewer is fine.

The anchor-hook (pick one, keep it for the whole series)

The sub-hook (what actually happened today, and what is at stake)

Fills the [thing] blank. Leave it empty to see the pattern.

The cliffhanger (the last line)

Your three lines

DAY 1 / 100
20 to 40 seconds: what you did today, face to camera, b-roll over the top
Anchor-hook, every day
Sub-hook, today
Cliffhanger
The rule. The anchor-hook never changes. The sub-hook changes every day. The cliffhanger is the last thing you say. One CTA, always the same: the waitlist in your bio.
Today's three lines

How the three lines work

The anchor-hook is the same line every day. It is the name of the series. By day 30 people should be able to say it with you. Do not rotate it.

The sub-hook is today's reason to keep watching. It says what happened, and what is at stake, in one line, using one of 10 patterns. Pick the pattern that matches the day. If nothing happened, that is pattern 9, and it is a real episode.

The cliffhanger is the last line. It gives people a reason to come back tomorrow, asks the one question, or restates the count. Then the CTA: the waitlist link in your bio. Every episode, same CTA.

What this does not do: write the middle. The 20 to 40 seconds in between is you, on camera, saying what you did today. The Countdown Sheet has 100 days of ideas for that part.

This is one lesson inside the Launch Accelerator.This lesson gives you one kind of video to make every day until launch, the gear to film it on your phone, and a system where Claude does the edit for you.
SEE THE ACADEMY

Want the 100-day idea bank and the tracker? Make your copy of The Countdown Sheet from the lesson page. Working out the launch-day list? The Launch Day List.