What this test is
A little money, put in front of people who don't know you, pointed at the page you already built. It isn't required, and paid ads aren't right for every brand. But it's the fastest honest read you can get. Tick each box, launch, and walk away.
1 · Before you launch
The setup
2 · Get your ads ready
Your ads
3 · Launch it with The Ad Launcher
The launch
4 · Leave it alone
Hands off
What you're watching for
Ranked from strongest signal to weakest. Likes are nice, but they aren't evidence.
The numbers that matter
| Signal | What it tells you |
|---|---|
| 🛒 Add to cart | The strongest sign someone wants to buy. |
| ✉️ Emails | They raised their hand and want to hear more. |
| 👆 Link clicks | The ad worked well enough to get the click. Watch the click rate (CTR) and the cost per click (CPC). |
| 💬 Comments | Real interest, sometimes real questions you can use. |
| ❤️ Likes | Nice to see. Proves almost nothing. |
Then
Read the signal
Bring your numbers to the next lesson, Read the Signal & Decide, where you turn them into a pass, sharpen or pivot decision with the Signal Scorecard.
Brand Founder Academy