BRAND FOUNDER ACADEMY FREE TOOLS · THE LAUNCH RUNWAY
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The Launch Runway.

A list you never talk to goes cold by launch day. Put in your days to launch and see exactly which emails go out, and when... a handful, spaced out, not 60.

You are allowed to guess. If the launch date is not set, use the ship-by date plus 2 weeks. Move it later and the runway just stretches.

Your runway

Your ship-by date plus the week or two it takes to receive, count and photograph the run. A guess is fine.
One a week is the rhythm that holds. Every 4 days is a lot. Every 14 is the edge of being forgotten.
Optional. With a date, every send below becomes a calendar date you can put straight into your email tool.

What goes out, and when

9
emails, start to launch
TodayLaunch ▶
The rule
Consistent and light beats 2 months of silence and then a desperate blast. You are not writing 60 emails. You are placing a handful along a runway.
Working through this with us?

What the tool is doing

The welcome goes the moment someone joins, forever, so it is not really on the runway. It is the one email every person on your list reads.

The warm-ups are spaced by the gap you set and stop 5 days before launch, so the countdown has room. They alternate between a story (why you started, what happened this week, the build) and something useful to your customer even if they never buy.

The countdown is always 3: three days out, the day before, and the day. Short, one link, the bonus restated.

What this does not include: texts. Those come after launch, with their own permission, and they are the alarm, not the story.

This is one lesson inside the Launch Accelerator.This lesson has AI draft every email on your runway from your brand file, with slots for the details only you know, so your list hears from you every week without you staring at a blank screen.
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How many people does the list need? The Launch Day List. Building the posts that feed it? The Content Multiplier.